PRO SHOP ACQUIRES GOLFWRX, THE INTERNET’S TRUSTED HOME FOR GOLF NEWS, GEAR REVIEWS AND COMMUNITY FORUMS
Deal Expands Professional Store’s Rising Portfolio of Manufacturers Designed to Serve the Broader Golf Group By way of Content material, Commerce and Tradition
LOS ANGELES, CALIFORNIA | DETROIT, MICHIGAN – Professional Store, the progressive golf media and commerce firm, right this moment introduced the acquisition of GolfWRX, probably the most trusted vacation spot for golf gearheads and passionate gamers since 2005. The transfer expands Professional Store’s quickly rising ecosystem, bringing deeper utility and experience to a portfolio that already spans throughout unique content material, attire, neighborhood, and reside experiences.
Based in 2005, GolfWRX has constructed one of the crucial energetic and revered golf communities on the web. Identified for its trusted tools protection, peer-driven boards, and detailed product evaluations, the platform has served as a go-to useful resource for severe golf followers for almost 20 years. By becoming a member of Professional Store, GolfWRX will achieve extra assist and sources to develop whereas sustaining the editorial voice and gear-obsessed DNA which have made it a staple for the sport’s most passionate gamers.
GolfWRX will proceed to function with editorial independence and a community-first strategy, whereas having access to Professional Store’s world-class inventive and manufacturing capabilities, in addition to expanded PGA TOUR entry. The acquisition opens new doorways for modernization and viewers development, connecting GolfWRX’s expert-driven neighborhood with broader followers by Professional Store’s digital, leisure, and experiential platforms.
“GolfWRX has lengthy been a spot the place golfers go deep, whether or not getting the newest information and insights from trade specialists or debating gear setups with individuals who actually know the sport,” mentioned Chad Mumm, Co-Founder and President of Professional Store. “It’s an extremely invaluable a part of the golf world, and we’re excited to put money into it, assist it develop, and produce its invaluable experience and neighborhood attain to much more golf diehards and newcomers alike.”
“Professional Store shares our imaginative and prescient: elevate the golf dialog, convey actual insights to actual gamers, and by no means lose sight of the eagerness that constructed this neighborhood,” mentioned Richard Audi II, Founding father of GolfWRX. “With this partnership, GolfWRX will develop smarter, sooner, and deeper, all whereas staying true to what’s at all times made us completely different.”
The acquisition marks one other strategic step in Professional Store’s mission to construct a contemporary golf firm designed to super-serve the total spectrum of golf followers. Since launching simply over a yr in the past, Professional Store has served as lead producer for the hit Netflix docuseries Full Swing, launched the Creator Traditional Sequence offered by YouTubealongside the PGA TOUR, an ongoing reside competitors sequence that includes golf’s most beloved content material creators, served as co-producer on the upcoming Completely happy Gilmore 2 movie, and bought Sugarloaf Social Membership, a way of life attire model rooted in golf’s impartial tradition. The corporate additionally operates Skratch, a reimagined digital content material hub delivering short-form storytelling, longform IP, and social-first protection, together with hit podcasts like Dan on Golf with Dan Rapaport and the Vainness Index Podcast with Chad Mumm and Wells Adams.
“GolfWRX has been a trusted useful resource for probably the most passionate nook of the golf world,” mentioned Joe Purzycki, Co-Founder and CEO of Professional Store. “Bringing them into the fold helps us higher serve the total spectrum of golfers, from the informal weekend foursome to the diehards refreshing launch monitor stats. It’s an ideal match for what we’re constructing.”
With GolfWRX, Professional Store provides a brand new layer of depth and utility to its model portfolio, making a extra centralized hub the place golf gear, tradition, way of life, and neighborhood converge.
About Professional Store:
Professional Store is a media and commerce firm that connects golf with mainstream tradition. The corporate was based in 2023 by veteran media executives with an intensive background in golf and leisure – Chad Mumm and Mark Olsen from Vox Media, Joe Purzycki from Puck, and David Miller from PGA TOUR. Professional Store operates Professional Store Studios, its leisure division that additionally serves as the popular manufacturing studio of the PGA TOUR; Skratch, a premier digital media model for premium content material on the intersection of golf and tradition; and newly added Sugarloaf Social Membership, a bespoke golf commerce model. Professional Store has workplaces in Los Angeles, California; Ponte Vedra Seaside, Florida; New York Metropolis, New York and Washington DC.
About GolfWRX:
Based in 2005, GolfWRX is the web’s most trusted golf neighborhood, recognized for its in-depth tools evaluations, peer-driven boards, and deep editorial protection. With thousands and thousands of month-to-month customers and unmatched credibility amongst severe golfers, GolfWRX has turn into a go-to vacation spot for gear discovery, insider entry, and community-driven golf tradition. The platform’s genuine voice and gear-obsessed viewers make it one of the crucial revered media properties within the sport.
For inquiries, contact Professional Store at proshop@metropublicrelations.com