Nationwide Golf Basis Companions with KONETiQ, Reworking Golf Advertising and marketing Capabilities
JUPITER, FL – The National Golf Foundation (NGF), the trade’s main authority on golf analysis, knowledge, and shopper insights, has introduced a strategic partnership with KONETiQ, a pacesetter in digital advertising and marketing innovation identified for its data-driven and precision-targeted advertising and marketing options.
This landmark collaboration goals to boost golf advertising and marketing capabilities by merging the NGF’s unmatched golfer knowledge and conduct insights with KONETiQ’s direct-access media experience. The result’s an unprecedented capability to ship custom-built, hyper-targeted campaigns throughout all digital media platforms, empowering golf manufacturers and companies to maximise engagement and ROI.
“This partnership takes NGF’s current best-in-class advertising and marketing companies and unlocks unprecedented digital advert focusing on for golf firms. KONETiQ will leverage NGF’s proprietary shopper and facility databases throughout a gamut of selling platforms,” stated Greg Nathan, President and CEO of the Nationwide Golf Basis. “This partnership additional positions NGF as golf’s data-driven advertising and marketing chief, now supplemented with the media shopping for energy, experience and {custom} viewers capabilities that KONETiQ brings to the desk.”
Based on the NGF, 47 million golfers symbolize a high-income, high-spending demographic, making them a beautiful goal for varied industries past golf, together with automotive, monetary companies, luxurious manufacturers and journey locations. Reaching a wonderfully focused section of the golf inhabitants is a key to advertising and marketing success.
“The Nationwide Golf Basis brings unmatched depth to its golf trade analysis — the group understands everybody who steps foot on a golf course within the U.S. or participates within the sport in different methods,” stated Josh Goodin, Managing Director of KONETiQ. “We specialise in direct media shopping for, with entry to platforms like Netflix, Spotify, Disney, Hulu, and extra — no middlemen. By combining NGF’s viewers insights with our capability to focus on them exactly, we’re enabling golf manufacturers to succeed in precisely the appropriate folks. Meaning we are able to combine knowledge about golf with the power to purchase media. So, for instance, do you need to attain feminine golfers older than 25, who stay in America’s prime 25 DMAs, have a family revenue of greater than $150,000, and have been purchasing for golf equipment within the final 60 days? That’s what we’re bringing to the info.”
The partnership started by a joint initiative supporting the “Make Golf Your Factor” marketing campaign led by golf’s governing our bodies (together with the PGA TOUR, PGA of America and United States Golf Affiliation), which centered on partaking underrepresented demographic cohorts and inspiring folks to expertise the sport at grassroots golf amenities. By using {custom} viewers segments based mostly on real-world conduct, KONETiQ and NGF efficiently reached practically 3 million minority non-golfers in simply six months. These efforts resulted in 250,000+ distinctive course visits, a notable success story in increasing the game’s inclusivity.
In one other marketing campaign with a preferred State Tourism Bureau, the duo created and executed high-impact campaigns focusing on prosperous and travel-prone golf customers. With {custom} segments similar to “Resort Vacationers” and “Trophy Course Gamers,” these campaigns generated click-through charges practically 3X the trade customary.
KONETiQ’s direct-buying entry throughout varied platforms permits for marketing campaign execution with out third-party intermediaries, making certain a better media worth and unmatched effectivity. The company is among the few within the U.S. with direct entry to Amazon’s media stock, setting it aside within the crowded advertising and marketing house.
“This partnership eliminates wasteful advertising and marketing by delivering precise matches to consumer objectives,” defined Goodin. “Golfers are priceless sports activities customers but additionally high-value targets throughout sectors like journey, tourism, and residential enchancment, making this partnership a game-changer for manufacturers searching for ROI-rich engagement.”
This partnership additionally advantages small and medium-sized golf companies, which may now entry advertising and marketing capabilities usually reserved for the biggest advertisers and people with essentially the most intensive budgets. In the meantime, bigger firms can entry higher viewers knowledge that’s not out there by their typical partnerships or third-party knowledge suppliers. All firms will profit from extra aggressive charges, given the massive quantity of media KONETiQ buys yearly.
“Our long-term imaginative and prescient is to raise the usual of selling efficiency throughout the golf trade,” stated Nathan. “Placing your message in entrance of the proper viewers is data-science in at the moment’s world. By making NGF’s data-enabled {custom} audiences accessible to firms of all sizes by way of KONETiQ, we purpose to empower smarter decision-making, better effectivity, and measurably greater returns on advertising and marketing spend.”
With each organizations deeply rooted of their respective areas of experience, the NGF-KONETiQ alliance marks a brand new period in golf advertising and marketing—one that’s data-enriched, digitally refined, and deeply inclusive.
About KONETiQ
KONETiQ is a significant participant within the media buying enviornment, providing companies throughout each related digital channel. With deep experience in how promoting mediums contribute to enterprise success, KONETiQ delivers efficiency that exceeds expectations. Their distinctive worth lies in specialization, audience-based advertising and marketing, direct seats on Demand-Facet Platforms (DSPs), integration of client-based knowledge, actionable insights, and a complete media technique that features search optimization, social media, streaming video and audio, and Digital Out-of-House (DOOH) strategies. KONETiQ has efficiently partnered with all kinds of firms, from startups to Fortune 500-level organizations, together with Pella, JobsOhio, South Carolina Division of Tourism, The Heart for Web Safety (CIS), and plenty of extra. For extra details about KONETiQ, go to www.KONETiQ.com.
About NGF
Based in 1936, the Nationwide Golf Basis is a dynamic membership group supported and trusted by hundreds of golf associated companies and people who depend on NGF to offer essentially the most up-to-date, correct and goal insights on the state of the sport and enterprise of golf. It’s the solely commerce affiliation for everybody within the golf enterprise, advocating for development by educating and connecting its members. NGF can also be the main advertising and marketing companies supplier in golf, leveraging a database of two.5 million golfers and the definitive complete worldwide database of golf amenities. Moreover, NGF’s analysis workforce works with particular person firms to assist them higher perceive their markets and develop their companies. If you happen to’re not among the many a whole lot of companies that assist help NGF’s ongoing analysis efforts by membership, we invite you to join the community.
Press launch by: Kevin Frisch PR
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