‘My Sport. My Story.’ marketing campaign tees up the following chapter of the model’s daring imaginative and prescient to assist each golfer play higher, rating higher, and enhance their recreation.
Edinburgh, Scotland, UK – Shot Scope, {industry} chief in golf GPS, rangefinder and shot monitoring expertise, is proud to debut its new “My Sport. My Story.” model marketing campaign for 2025, marking a big funding in rising the corporate’s attain within the North American market.
On the coronary heart of the marketing campaign is the transferring “This Is Our Game” business, now airing throughout digital channels and with media companions across the globe. The inspirational advertising marketing campaign tells the story of each golfer’s need to play and rating higher, instructed by means of the eyes of Shot Scope’s neighborhood of golfers who hail from a various cross-section of backgrounds and taking part in skills. The gamers’ tales echo relatable aspirations and connections to golf that reveal, to everybody who performs, “it’s greater than a recreation – it’s an obsession and a endless pursuit to enhance.
The marketing campaign additionally features a series of documentaries that showcase the person journeys of every golfer, their quest to play higher golf, and benefit from the recreation extra by following Shot Scope’s “Know Your Sport” mantra.
Launching early April, “My Sport. My Story.” options model ambassador and 2002 PGA Championship winner Wealthy Beem. Beem explains how he had a caddie for distances when he was an expert golfer, however right now he makes use of Shot Scope to grasp his recreation. Additionally featured are Texas-based newbie golfer Iris Wong, who has gone from newbie to membership champion in simply 4 years utilizing the expertise, and standard golf content material creator Gabriela DeGasperis, also referred to as Gabby Golf Woman – makes use of the corporate’s rangefinders, GPS watches and efficiency monitoring information for insights into her recreation.
Additionally showing in Shot Scope’s latest marketing campaign are cousins and avid golfers Mike and Frank Fasano, father son duo Andy and Riley Banks, and former Australian Tour participant Wayne “Radar” Riley, all crediting Shot Scope to serving to them obtain success on the golf course.
“Shot Scope’s core mission is to assist golfers enhance and benefit from the recreation we love. We empower golfers to succeed in their true potential by offering the important instruments to play higher, so we’re excited to launch the My Sport. My Story. marketing campaign throughout North America,” stated Shot Scope Founder and CEO David Hunter, who, by means of monitoring his personal recreation in nice element through pen and paper, developed the seamless information assortment expertise that’s utilized in Shot Scope’s merchandise. “We’re thrilled to succeed in an increasing number of golfers throughout North America as we develop our neighborhood and proceed to unfold the message that by realizing your recreation you have got a path to taking part in higher and scoring higher. We hope golfers worldwide discover our new marketing campaign relatable and provoking.
Our philosophy is straightforward: Golfers wish to enhance and by offering golfers with the best instruments and insights on their recreation they’ll simply drop strokes. I’d completely say that Shot Scope is likely one of the largest the explanation why I lastly achieved my purpose of turning into a single digit handicap golfer,” he stated.
Hunter and the Shot Scope workforce – together with former Walker Cup participant Gavin Pricey and elite newbie Jennifer Saxton (who has lowered her handicap from scratch to +5 utilizing Shot Scope information to information her follow plan) – are themselves devoted golfers who’re simply as enchancment minded as their customers. On common, golfers who seize their information within the subscription-free Shot Scope app enhance by a median of 4 strokes per spherical.
Shot Scope boasts an ecosystem of recreation enchancment and distance measuring merchandise, priding themselves for having a product for each golfer. So far, greater than 400 million golf pictures have been tracked by greater than 220,000 Shot Scope customers worldwide. The information aggregated by particular person customers in addition to by Shot Scope is a stunningly enlightening compendium of particularly how golfers lose pictures to par and the way they’ll use this data to systematically enhance their scores. The ten-year-old Scotland-based tech firm, a stalwart in the UK in rangefinder and GPS watch gross sales, has developed a loyal consumer base and has eyes on an elevated market share in North America.
The marketing campaign continues Shot Scope’s speedy push for world growth together with a contemporary model imaginative and prescient for 2025 and past.
Be taught extra concerning the “This Is Our Sport,” marketing campaign at www.shotscope.com/this-is-our-
About Shot Scope
Shot Scope Applied sciences, based in 2014 and headquartered in Edinburgh, Scotland, presents a variety of industry-leading merchandise that enhance how golfers entry distances on the golf course, by means of GPS wearables and laser rangefinders. Their modern shot monitoring gadgets file over 100 statistics, enabling each golfer to research their spherical, know their recreation, and assist shoot decrease scores. Shot Scope merchandise have collected over 400 million pictures and been utilized by a whole lot of hundreds of golfers worldwide, who get pleasure from lifetime free updates and no subscription charges – serving to them to avoid wasting a median of 4.1 strokes. The workforce consists of expertise specialists, golfers, and a former Walker Cup participant who’re obsessed with driving recreation enchancment and delight by means of probably the most expansive and accessible lineup of golf merchandise in the marketplace. Go to shotscope.com.
Press launch by: Kevin Frisch PR
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